I have been completely fixated lately on figuring out how to market and increase traffic to my new small art blog, to the detriment of everything else. So far it's been a low-key trickle. It hasn't helped that I've had some less-than-ideal experiences with the bricks-and-mortar world lately, making me feel even more like I want to be able to control my own destiny. So, from joining blog directory sites, to begging for button links on my dear blogging friends' blogs, to ordering books and surfing sites on marketing, I've been more than a little obsessed. Meantime, nobody gets fed and no paintings get painted. Time to chill I think. I've always been just a wee bit impatient. Sunday was one of those days when I tried to de-stress a bit. Zappa and I had a pleasant morning run, then in the afternoon Greg and I headed down to Birch Bay, ostensibly only a 40-minute drive, but since it's a foreign country, and my mind is stuck in pre-9/11 mode, we didn't expect the 1+ hour wait at the Peace Arch border crossing. So we decided to head east for a Sunday drive through south Surrey and Langley: beautiful, rolling estate and equine country.
This is how close we were to the States (those trees are in Washington state). Check out the name of the street.
Just down the road is my uncle's 35 acres where I frequently hung out on horseback in my early teens.
This is the view from the 49th parallel north towards Vancouver.
We eventually ended up at Domaine de Chaberton estate winery and took a little tour. Even though it's a riot of green everywhere else, the grape vines have only just started to bud.
Maria was our tour director and wine-tasting instructor. I couldn't keep my eyes off her as she has that kind of beauty that seems to blur ethnic lines. We liked the Chardonnay enough to buy a bottle for a friend. It was while in the shop that I got my knickers in a minor twist again. There was a silent charity auction on a Robert Bateman litho print, minimum bid $200, going on. Normally I wouldn't feel the least bit stressed at seeing this because (a) I'm 100% behind artists who use their fame to donate work for charitable purposes, (b) there's a market for all kinds of art out there and somebody has to be the most mainstream, and (c) any way of making people look at fine art, be it through prints or magazines or whatever is a good thing. And there's no question that Bateman is the world master of the wildlife genre.
But when it occurred to me that Mr. Bateman was likely to sell out this edition of 4500 lithographic prints (signed and framed posters, essentially) for more than many artists can get for an original painting, I just felt a bit deflated. It made me depressed to think that this kind of marketing is vague enough to convince the uninitiated that they're buying real art, which therefore effectively siphons them off from the original art-buying market. The thing with original art, though, is that it seems like such a rarefied world that most people never even consider it. After all, they can affordably download their music or purchase CDs, go to the library, buy live theatre or music experiences, go to the cinema and rent movies, etc., so why shouldn't their visual art be also as accessible and affordable? But then, how many chances do you have to own an original manuscript or nail down an Oscar-winning performance to keep in your living room? Visual art is almost the only original art you can own.
In Robert Genn's book The Painter's Keys, he mentions that after family photo albums, beloved paintings are the first things that people grab when their house is on fire. I'm always surprised by just who buys art. It's so often not a measure of education, intelligence, desire for prestige or bank balance. I've noticed that those who desire original artwork come from all walks of life and all socio-economic pigeonholes, but they also possess a kind of sensitivity and appreciation for beauty and originality that you just don't see every day. Hmmm .... Maybe the real secret is to start with the human factor: to recognize and/or create the kinds of people who have that sensitivity dimension to their characters. This sounds like a job for the genetic engineers.
Lecture over. You may now return to your regular programming.