Sunday, September 25, 2005

art for all of us

Yesterday was the official launch of the Art For All Of Us website. The interesting thing about my involvement in this new venture is that I almost didn't. The owners of AFAOU spent many months browsing thousands of websites --apparently -- and when they approached me, via email, to be an inaugural artist, I thought the message was spam. My computer thought so, too, as it was unceremoniously filtered into the junk email folder and I only saw it by chance.

Art For All Of Us is based in northern California wine country (Santa Rosa), and they sell archival-quality limited-edition giclee prints of original paintings; there are seven of mine in the gallery at present. As an artist, what I like about this company is that (a) the edition is only 150 and will not be renewed, (b) the pricing structure is unique and designed to increase the value of the prints, and (c) there is a philanthropic element whereby 10% of the purchase price automatically goes to the charity organization of the purchaser's choosing (from a rotating list).

OK, that's it for my great marketing push ... except to say that my page is here. Now I just lie back and collect royalties... right? Seriously, though, the more I learned about this group the better I liked it, especially the idea of being involved in a socially responsible business that also promotes the arts by helping educate those who are interested in art collecting. And I'm blown away by a lot of the artwork, too. Cynthia chose some very interesting artists to be included and I feel a bit like a pretender. I can only hope that the business will thrive.


Blogger kyknoord said...

Excellent! We'll be able to say, "We knew her when..."

26/9/05 3:07 a.m.  
Blogger carla said...

That's excellent, Andrea! It looks like a great way to market yourself and accomplish some good at the same time! I would hardly call you a pretender, though...your work is solidly and consistently inspired and beautiful and worth recognition.

26/9/05 1:41 p.m.  
Blogger andrea said...

Thanks both of you. The clincher came today when I came home and sitting on my doorstep was a Priority Post package with a box of four delectable dark chocolate "Wine Country Truffles" inside, and a card saying "For you -- celebrating Art For All Of Us -- Inaugural Arist September 2005". Talk about treating your employees right! And there's almost nothing in the world I like better than dark chocolate truffles. They have my loyalty for life now!

26/9/05 3:10 p.m.  
Blogger ChittyChittyBangBang! said...

"lie back and collect royalties" - now that sounds like a brilliant plan.
The site seems like sound marketing concept and I love the idea of suporting a charity.
Good luck.

27/9/05 12:50 a.m.  
Blogger christina said...

I GREW UP in Santa Rosa!!! How cool. What an inspiring thing to be a part of!

27/9/05 5:11 p.m.  
Blogger christina said...

Wow, and I just checked the link. What GORGEOUS art.

27/9/05 5:12 p.m.  

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