signs

It must be one of those synchronicities; Illustration Friday's theme this week is 'signs,' just as I'm finishing up a sign design. I was commissioned to design a logo for a cafe and finished it up this morning. Below you will see some of my preliminary sketches for this project. Some of the requirements were: retro feel, lots of yellow, clean design, and suitable for the cafe's sign, bakery box stickers, stationery, etc.

I thought about using more traditional design media (gouache paint, illustration board, etc.) because I knew it would require more precision than fine-art-oriented media can offer, but I also knew that to incorporate my layering technique I'd need to use acrylic, so painted it on cradled wood panel. And what did I discover while working small and precise? That I may need to 'look into' reading glasses! :(