Saturday, January 06, 2007

decoding the print market

Before going to bed last night, after spending one of those obsessive thought-and-research days, I made a quick post in an effort to get a grip on the whole self-directed print-market thing. Being way-new at this idea I was looking for answers to questions I hadn't even considered yet -- and hoping for some insight. Well, Silver responded is spades (and thanks a lot, guys, for saying the comments were better than the post -- yeesh :), plus the follow-up comments were really helpful. This is my response.

First, the pragmatics: I have been testing colour laser printers (not mine -- like I could afford one!) at commercial printers with a variety of weights/surfaces/qualities of archival paper. If I'm going to sell prints, I want them to be the best quality I can afford. But I have noticed that many of the papers offered, like the Strathmore line, are made specifically for inkjet printers. What does that mean if you have laser prints made? (And thanks for pointing out my omission -- I changed the wording at Etsy to specify laser print.)

Two things have sparked my recent interest in prints: observation of the runaway success of Ashleyg (I'm mentioned you again, Ashley, because you are my home-based-art-business role model) and the recent approach by an open-edition print company to carry my work. I have tried the limited-edition print model with a sophomore company and though their ethics and marketing are really solid, the company's sales have not yet come near to expectations. Maybe it's due to them being a late entrant into an already-saturated market. As for open-edition prints, I'm trying to kick that art school ethical hangover about it being a sell-out. Come to think of it, one could argue that limited edition prints are almost as much a sell-out, being only slightly less damaging to the 'pure' artist's ability to sell originals.

Am I throwing in the towel here in an effort to survive financially? People who should know better tell me all the time that they'd buy original art "if only they could afford it." Then they buy prints that are really just posters with a signature, but not until after they've bought that must-have pair of shoes. Those Robert Bateman signed lithos, no matter how beautifully presented, really can't hold a candle to the luminosity and beauty of an original piece half its size by a talented unknown. And the sad thing is that they command a higher price. Granted, Bateman is the top rung of the offset lithographic print market, and part of what you're paying for is his fame, but if I could buy one painting for the same as I'd pay for three limited-edition prints, there is no question what I'd do. I started my run of small art paintings last April in an effort to make original art affordable, but when I post them on Etsy, for example, they don't move, because they're not under $40. For an artist to break even, anything under $40 on Etsy must either be a print or something that doesn't take the four+ hours (and years of art training and experience) it takes me to produce an 8" x 8" x 1.5" painting.

This wasn't supposed to turn into a diatribe about ethics in art marketing, but when you spend more time trying to figure out how to make a go of it in a rapidly-evolving marketplace than you do actually producing work, something has to give. Talent and work ethic simply aren't enough, the bricks-and-mortar galleries are suffering, and on-line shopping continues to increase, so new approaches are necessary. Maybe I need to abandon old ideas about what constitutes art while I'm abandoning old ideas about how to sell it.

Though influential artists who write about art, like Robert Genn, think that artists should be able to survive economically on their own steam, I admire those who can run with a vision with little regard for what sells and what doesn't. They are the true innovators whose work occupies the rarefied avant-garde gallery niche, and they need to make economic sacrifices so they don't have to make creative aesthetic ones. Most survive on part-time day jobs and government grant programmes because sales are few and far between. If I'd been smart enough to become a painter right out of the blocks and not spent years struggling with my economically-conservative and socially-conventional upbringing, I might have done it that way, too. At least I'd have liked to have given myself the option. Maybe in my next life.

NOTE Val, in the comments, just pointed out a semantic problem: the word print. Technically speaking, prints are hand-pulled originals (screen prints, etchings, woodcuts, etc.) and the process is called printmaking. I'm discussing offset lithographic, giclee or digital prints, which are really just different ways of mass-producing posters, whether they use archival materials or not. The grey area is when these posters are numbered and signed. Most laypersons have no idea that these 'limited edition prints' are just excellent-quality posters in a limited run.

Do read the comments -- they're great.


Blogger ValGalArt said...

Unless a print is handprinted it isn't really considered a real print, wait I know I sound like a snob but in my defense I worked for a master. However, those days are long gone so I wouldn't worry about the authenticity I would focus on what makes your work look the best and that you can sell for the least amount of money. If the print or limited edition (I use that word loosely because limited editions are usually pretty large these days)costs the buyer more than your painting than you are in the same boat. If you could make a smaller painting x two and sell each for $40.00 or 50 you are in there. You need to have variety in price.20- 25.00 for a print would be good or 30-50 for a framed print,remember that they still have to buy a frame so you could provide it or not, 40.00-50 for a mini original and 100.00 for an 8x8 then you have covered all your bases.

6/1/07 10:01 AM  
Blogger Caroline said...

I think your pictures would make excellent posters / prints - just do it!

6/1/07 12:29 PM  
Blogger ValGalArt said...

I apologize if I did sound like a know it all I didn't mean to I really only wanted to emphasize that I understand the dilemma of printmaking and selling work in every possible facet that works for you. I love that you have drawings for sale as well as small paintings and prints. I love doing different sizes, different mediums and covering all the bases in my work as well. The great thing about these online print purveyors is that the artist is not investing there own money and you don't have to store the inventory! That is the beauty of these internet storefronts you can make a book,print,t-shirt or who knows what is yet to come? I love talking about art, thinking about it and I always enjoy your posts!

6/1/07 1:11 PM  
Blogger andrea said...

Caroline: Thanks -- you are always supportive. D'you think I'm overanalysing again? (Who me? :)

Val: Au contraire -- you didn't sound like a know-it-all at all, just passionate about your beliefs! But it did make me realise that terminology most artists bandy about willy-nilly should probably be more carefully explained. Thank you for alerting me.

6/1/07 1:18 PM  
Anonymous Anonymous said...

Thanks for sharing your thoughts - been thinking about similar things recently too. Your art would reproduce really well.

6/1/07 1:29 PM  
Anonymous silver said...

Andrea, I'm glad my previous comment was helpful for you. After reviewing your newest post and all the comments, I agree with Caroline and Denise: your work would reproduce beautifully, and it is of a style that would lend itself well to "poster art".

And as others refered to, a "print on demand" arrangement might really help out, letting you earn some bucks with sales of prints ("posters, reprints") while allowing most of your attention to remain on making new art.

p.s. The new banner looks good, too!

7/1/07 12:46 AM  
Blogger Peter said...

This a great discussion to be having and it's so helpful that it's a pragmatic discussion and not just a belly-ache about how hard it is to make it as an artist. It's giving me lots of food for thought as I plan my own way forward. I'm cutting and pasting lots of this for further reference ... hope that's OK!

7/1/07 4:13 AM  
Blogger Ces said...

Andrea, I know I will be reading this post once again. This is something that I am so glad I don't have to worry about. I just paint for my own pleasure and now I think that my Mother was right when she told me to find a career so I don't have to be supported by my sisters and brothers and then paint whatever I want. I am saying this because I am a lousy business woman. I am so shy about selling anything, I would give it away. My own friend kicked me out of my own garage sale because I gave almost everything away. She handled the garage sale and made money for me but I was not allowed to say anything. I have given so many paintings away because I can't handle the business side of it. Therefore reading this post really gives me insight.

As for your work being sold through prints I think you will be successful. They render themselves well to this medium.

I wish you luck, you are truly a master artist.

7/1/07 4:54 AM  
Blogger Merisi's Vienna For Beginners said...

Etching, silk-screen printing, embossing, engraving or modern day printing as you describe it, if I like the image and the technique fits the work of art presented and makes it affordable (I am not an artist), I do not see how this would downgrade the genuine work of an artist. I fondly remember an artist friend in Rome, who would spend nights working at an old-fashioned lithography press near the Campo de' Fiori and we would keep him company and enjoy watching him create supurb pieces of art.
One of my favorite artists is Robert Rauschenberg, I love his continuing quest to discover new ways to create new art (and admire his business savvy *g*).
All the best in your endeavors,

7/1/07 7:11 AM  
Blogger andrea said...

Denise: This stuff has been swirling around in my head for so long that I think it just needed OUT. :)

Silver: I like the 'print on demand' idea. If I can find a printer that I like and can work with, this might be the solution.

Peter: Well, just a *little* bellyaching. But you're right -- I'm looking for solutions here, not just a forum to air griefs. The feedback is always fantastic when I tackle one of these topics. The interactive nature is the beauty of blogging!

Ces: Oh, Ces. I know whereof you speak. It's been a steep learning curve for me and if I didn't have my husband standing behind me keeping me on the straight-and-narrow I'd be tempted to give them all away, too! I don't even bother with garage sales any more for the same reason. Now I just pack the good stuff up and send it to the Sally Ann and consider it my good deed for the week.

Merisi's Vienna: I think you misread my note at the end. REAL hand-pulled prints ARE original artwork. Posters aren't. I'm talking posters (giclees, digital and offset litho -- not stone or plate litho -- prints).

7/1/07 7:57 AM  
Anonymous Anonymous said...

Regarding reproducing your artwork, I highly recommend signing with a popular poster company. Your work is very suitable for the poster market, and I think you could easily find one who will represent you. This takes all the work off of you, and you can continue to paint. The standard royalty for print sales is 10% of the selling price (which would be wholesale). It's not a lot per piece, but these companies can sell thousands. You would receive a royalty check at the end of every quarter. This is passive income - you don't have to do a thing to earn it.

This is the voice of experience. I have been under contract with several different companies with good results. Prints that went into the market 8 years ago are still selling.

Please let me know if you are interested in more info.

7/1/07 8:52 AM  
Anonymous b_man said...

Art like Literature

Imagine what it would be like if you were the author of a novel and only made one original copy of your book. These things would be true:
In order to make a living you would have to sell that book at a value that would support you until you could write and sell your next work.
Once sold there would be no passive income or control of the use of the material - the book is no longer yours.
The future value of that original may be substantially more than the present day value.

Ok so what to do - well you can “Publish” it and make a large number of copies for sale as a way to make a living now, create passive future income (in second editions), and retains ownership of the original manuscript.

Publishing is the process of essentially subletting your intellectual property - you make copies for sale that transfer limited rights to the buyer - they cannot claim the work to be their own, cannot copy it or quote it, or make a movie or play based on it without permission (and payment for same). They CAN read it over and over again, give it away to someone else to read, burn, or sell.

The book publishing industry does an amazing job of segmenting the market and delivering versions of a work produced using different techniques for different price points. For instance your illustrated novel may (at it’s highest/truest ‘Artistic’ pinnacle be presented as a fancy leather bound letter-pressed edition on rag paper with litho prints in signed limited numbers - this would command a certain price for the high-end consumer of such tomes. The further downstream segmentation of the product line could include things like a nice jacketed full-size hard cover, 3/4 size hard cover, full size illustrated paperback, pulp paperback, calendars based on the illustrations with quotes, posters, an audio book, T-shirts ...etc...etc...... Each downstream segmentation is a higher volume/lower price point item.

Now when Hollywood catches wind of this successful book what happens - MOVIE RIGHTS.... yeah baby!

Still you retain ownership of the original, and control over the ongoing use and representation of your book.
Art Print Market Primary Segmentation
Keep, Sell, Lease, Rent, Publish, License, Commons, Lend, Gift

Keep (hoard it in your personal and private underground gallery that will be unearthed by archaeologists some thousand years hence and revered as the definitive works of our time and culture)
Sell (Physical, creative and moral control passes to owner.)
Lease (Long term conditional use for finite time. Physical, creative and moral control remain with artist, physical indemnification pass to leassor for duration of contract.)
Rent (Short term conditional use for finite time. Physical, creative and moral control remain with artist, physical indemnification remains with artist.)
Publish (limited permission to keep copy and view)
License (limited permission to use copy of image for specific purpose within a specified time.)
Intellectual Commons (Publish at 0 cost but retain creative control.)
Lend (Lease/Rent at 0 cost.)
Gift (Sell at 0 cost.)
Bear in mind that if you sell or gift a work you are NOT inherently allowed, as the creator of the work, to continue to sell prints of that particular piece unless such a reverse-license arrangement is made with the purchaser!!!!!


I really think you are on the right track oh tall-blonde-ever-so-creative-one, the energy you put into both your art and the marketing of it are going to pay off, patience and persistence my dear is all you need - and perhaps a little more confidence in the fact that you really are a unique and powerfully expressive individual with a lot to say and a compelling command of the tools of your art.

There are many comments within your log that provide clues for fine-tuning your efforts - one that stands out to me was the one “Silver” made regarding the use of the expression “digital print”.

The key to successful product segmentation is to be very precise in defining the subtle differences between things that may not seem so different at first glance. A “Laser” print is essentially coloured plastic fused to the surface of a piece of paper, an “Ink Jet” print is essentially liquid dyes/inks spray-painted into a piece of paper. Both are ‘digital Prints” and BOTH I would say, are viable means of producing prints for sale and as such may both have a place in your marketing mix. The trick then is to decide what “mix” of size/paper/printing method/price point may best suit your goals. And then to find a way to construct your price list so that it is both informative and clear without being too geeky or overbearing.

A hypothetical mix might look something like this...
5 x 7 ‘Economy” Water-Based 4 colour Inkjet Print - guaranteed up to 2 years under UV glass - 35$
5 x 7 “Standard” Laser Print - guaranteed up to 10 years under UV glass - 60$
5 x 7 “Deluxe” Water-Proof 4 colour Inkjet Print - guaranteed up to 15 years under UV glass - 90$
5 x 7 “Gallery” Inkjet Print - guaranteed for >40 years under UV glass - 160$
5 x 7 “Gallery Archival” Inkjet Print - guaranteed for >100 years under UV glass - 350$

Economy, Standard and Deluxe prints are printed on 100% RAG papers using premium consumer grade laser and inkjet printers.

Gallery prints are crafted on the Hewlett-Packard DesignJet 130 printer using HP 84/85 6-ink Dye-based inks on HP Premium PLUS paper.

Gallery Archival prints are crafted on the Canon ImagePROGRAPH ipf9000 printer using Canon Lucia 12-colour pigmented inks on Canon Fine Art Photo RAG Paper.

(NOTE: - I also think it important that the prints be labeled in some detail and packaged in a manner reflective of the price)
So like I say Andrea - I think you are certainly on the right track - keep exploring ways to diversify your unique works into new markets, and keep up what you have started with Etsy, Small Art, brick and mortar galleries and such. Keep it up and don’t get discouraged by the ‘tech’ part of ‘digital prints’ - its clear that companies like Canon, HP and Epson are working quite hard at one-upping each other so what passes for the state of the art in archival hi-fidelity digital output today will, without a doubt, become old news really fast!!!

Blogger “Walker” points directly to a licensing opportunity with the idea of “...signing with a popular poster company...” I would certainly take her up on the offer of more info.

Well enough of that for now - the rains are letting up ever so slightly here on the rock and I am sure there are chores for me to do somewhere about the house eh!!! (or have a snooze...).



7/1/07 1:36 PM  
Blogger Within Without said...


Spent the past half hour reading your last two posts and all the comments and trying to grasp as much as I can...

As a non-artist and only as someone who has four of your works in my house -- albeit all smaller ones -- I can only listen to this from afar.

But I can say you do beautiful work. It is work that I want to have. It is creative, full of soul and colour.

Of the few non-technical issues discussed in great detail with all these other fab artists, the one that stood out for me was your own concern about "selling out."

And if I understood some of the other comments, while they got your concern, they seemed to be dismissing it.

Andrea, there may be a smaller number of people who want to or can spend the money you must charge, at a minimum, to make a living.

What I say is I hope you continue to offer the large variety you offer now on Etsy and other platforms, in terms of size and quality.

And if you need to get into a more mass-produced medium such as posters to make this all work, and presumably to get your work out there more and to become famous or at least to make this life profitable, I say do it.

I don't think that's selling out. I think it's doing what you have to do and making your work more available to everyone.

Whatever you decide, all the best to you. I'm blown away by the words of wisdom from all these other artists.


7/1/07 2:56 PM  
Blogger Caroline said...


7/1/07 3:42 PM  
Blogger andrea said...

This comments section deserves a blog of its own!! It's amazing. Thank you everyone.

Robin: That's what I need -- the voice of experience! As mentioned, I have been approached by an open edition print company already and did my own little 'background check', but I will contact you with recommendations as well.

B-man: I guess it's "don't put all your eggs in one basket" in action! I never know what approach will work each week, so I like to keep all the options open. Not being intimidated by the print industry is another question though. As an insider, any recommendations on who you'd work with here south of the river would be welcomed!

WW: For a prairie guy who's probably had less 'woods experience' than we coastal-ites, you are able to see the forest in spite of the trees! :) Yes, the ethical question is a big concern for me. I am, as much as is feasible, an idealist at heart, but the older I get the more pragmatic I become. And as you know, once you have kids all decisions you make are made first for their well-being, effectively forcing you into considering a limited number of options. It's like buying a phone plan or being at a smorgasbord: you must decide where your needs dovetail with your desires. Experimentation encouraged?

Caroline: Ha! :) That's keeping it simple.

7/1/07 4:08 PM  
Anonymous Anonymous said...

You sure know how to stir things up.
I will have come back to read again when I am not so tired.
so with that thought in mind I'll just say that a lot of the artists around me do giclee prints.
We have a couple of people in this area that have that service.
and some use their own inkjet with the pigment inks.

7/1/07 8:00 PM  
Anonymous Anonymous said...

Your posts are so timely...I was just researching this very same topic! I came across an article on Wet Canvas about self printing that was interesting. The author makes very detailed pen and ink drawings that take 100+ hours to execute. If he sells the original he might sell it for $500-1000, instead, he decided to make prints and in turn made $10,000 selling prints/reproductions of a single drawing. I believe he was doing off-set lithography. His article gives a great overview of the printing process.

After I read his article I went in search of internet companies that do fine art printing and the prices are all over the place.

I do not consider this selling out! You are offering your work at a variety of price points. Not everyone can afford the original, so they might be happy having a reproduction.

In the past few years, I have had the same love/hate relationship with the business of art. I went into art because I loved the process. But let face it, the process won't pay the bills if your work isn't available for sale. So selling and money are part of the process which I am just coming to terms with myself.

I say do it! As others have already mentioned, you work would transfer nicely to print.

7/1/07 8:09 PM  
Blogger kj said...

andrea, i need some time and a calm head to digest all the info in this interesting post of yours, but i can't resist saying a giant hello to you.

how are you? what's new? i had the most enjoyable lunch with a mutual friend of ours this weekend. we both wished you were there.


7/1/07 9:35 PM  
Blogger tlc illustration said...

Great discussion Andrea. I've been interested in the whole idea of prints as well off and on - but keep getting distracted by jobs... I do hope you post your findings when you get closer to making decisions about what to do with your art.

7/1/07 9:45 PM  
Blogger Homo Escapeons said...

My budding artistic efforts were routinely disintegrated with stock answers like that's nice but you are going to have to make money to can do it in your spare time or as a hobby etcetera..
the same with my little compositions on the piano..which I would perform with my prerecorded accompanying percussion..same speech.
Now 40 years later I cringe at not having sketched, tinkered, written or auditioned...
Culturally I think that we leave Art in the luxury item bin because of the austere and spartan world of the Pioneers and Pilgrims and Puritans. Certainly many other societies envelope beautiful sounds and sights into the mainstay of their existence and we should be envious.
Your impressive discussion on the onslaught of progress and commercialization of Art was tremendous..and made me want to get off of my ass and start producing something..but not with a shotgun I need to be a sniper and pick out my niche target.

This 24/7 internet world has exposed all of us to the realisation that there may be thousands of men that are more handsome or talented than David Hasselhoff (c'mon I couldn't say George Clooney or Brad Pitt)...
so how much of his own Luck did he make? You need to believe in yourself 99%!
I think that's why all of these Actors, Musicians and Artists seem either incredibly insecure and completely self destruct (because they are well aware of their 'act') while others overcompensate with bluster and bravado...the few that pull it altogether are merely gods loaned to us from outer space.

I have analysed to death the myriad of reasons why I went from creative TV production to Commercial Real Estate..but the sands of time keep sifting through that little hourglass...thanks for the boost Andrea...sorry for going on and on.

8/1/07 8:38 AM  
Blogger andrea said...

Toni: I bet they don't suffer from ethical ambivalence, do they?

Cynthia: I'm going right over after this. The business end can complement the creative end but sometimes it's just the opposite -- like right now!

KJ: HELLO! (That was a giant hello in return.) Who did you lunch with? I know it wasn't Cherrypie and Ces is too far away. Who? Who?

Tara: Distracted by jobs is a *good* thing... Your illustrations would make lovely prints.

HE: THANK YOU for going on and on. What we all need here in these comments is a case of wine, a many-bedroomed cottage on a lake, and a long enough weekend to dissect art, politics, religion, poverty, the world and all its nuances. Wouldn't that be great? I'm sure you'd do a little song-and-dance for us, too, when the converstation flagged.

I have every respect for the three Ps you mentioned as they were often only able to look at it through their own hardscrabble perspective. What bugs me is parents of the more upwardly mobile variety whose perspective is guided by the achievement of status and wealth -- and fear. Those aren't character-driven reasons to encourage one's children to deny the creative lifeblood that drives some of us.


8/1/07 1:07 PM  
Anonymous Anonymous said...

What an incredible post and comment section! I agree I think you should do prints and I see nothing wrong with open ended. Course I also think your gorgeous work is definitely very well suited for posters as well.

8/1/07 4:39 PM  
Anonymous B-Man said...

giclée - sounds like some foreign ice cream....

I found the term giclée is used in a manner that suggested that this was some special standard or unique process - however, seems that this is not the case and all "giclée" are not indeed created equal.

This from WIKIPEDIA - "The word giclée was coined by Jack Duganne to represent ANY digital print used as fine art. Its intent was to distinguish commercial digital prints from fine art prints. In much the same way that the word serigraph is used to denote a fine art silk screen print, the word giclée is to be used to denote a fine art digital print."

What this means in practice is that either a laser OR inkjet based image can be presented (and sold to you the artist) as "giclée". Seems like it is as misleading an expression as "Digital Print".

So I looked around a bit to see if there was in fact some clearer differentiation between service bureaus that offered "archival" or "giclée". Many shops seemed to lack any craftsmanship beyond what one would expect from a high-volume quick printer, as the art prints were just one of a wide variety of other services offered like offset press, bindery and laser quick printing.

I did come across one outfit in Victoria that specializes only in "giclée" prints for fine artists - and emphasize quality, COLOUR fidelity and consistent reproduction from order to order in their web marketing. From a creative perspective it also seems nice that they will look at printing on whatever paper you want including hand-made rag, something regular service bureaus won't touch. see

Might be worth checking out this one and finding others like it for comparison.

have fun

8/1/07 7:16 PM  
Anonymous Anonymous said...

Hehe, this has really generated lots to think on. Part of my hesitation is the same as yours - the idea of selling out, going mass-consumerism, etc, the ethical, idealist of affordable art. Still busily swirling it all around in my mind - will share if i get any lightning bolts. :)

Oh, also no more summer photos from nz for now - seems to have left again, as quick as it came... ;)

8/1/07 8:38 PM  
Anonymous kyknoord said...

Some day my prints will come...

8/1/07 10:27 PM  
Anonymous Anonymous said...

Phew! I'm exhausted now after reading both posts and all the comments. I've found a local place that uses a very expensive "scan back" camera to take super high resolution images (up to 200 MB file size) of my work and then they color correct it and print a 5x7 test print and can then use the corrected file for making full sized and smaller prints. They're reasonably priced but not cheap but it's a good resource for print-on-demand prints. I only do that when I sell the original though...I haven't been doing it Instead of selling the original. I was planning on experimenting with printing "prints" on my printer using the Strathmore paper. Anyway...thanks for bringing this up and inspiring all the really helpful and interesting comments!

8/1/07 10:50 PM  
Blogger Bibi said...

Hi Andrea, I read your originial post following this ... I don't think you're selling out by introducing prints as part of your line.

Bottom line, most of us who are independent creatives DO have to consider the bottom line. I for one have multiple profit sources eg. editorial, commercial production, broadcast, and corporate. Plus I work in all media - print, film, radio, motion graphics, etc ...

If you love what you're doing and can make a buck doing it, I don't believe anyone could possibly consider you less of an 'artist' ... especially based on the quality of your work!

9/1/07 5:35 PM  
Anonymous Anonymous said...

Interesting post.I guess the only way of knowing how you'll do with the prints is to give it a whirl and maybe try more than one kind, woodcut,digital etc.I think art is art no matter which way it is produced even if I mass produce one of my originals or not.Yes they are probably just posters but, lots of people like posters.

10/1/07 6:30 AM  
Anonymous Anonymous said...

Ps/ Greeting cards that are printed in copies are also quite popular !

10/1/07 6:31 AM  
Anonymous Anonymous said...

I have nothing interesting to add to what is already here, but I wanted you to make it to 30 comments.
Love, Brian

10/1/07 12:06 PM  
Anonymous Anonymous said...

What an amazing wealth of information here. I too question what to do about prints and I just haven't really gone there yet, but I'm looking for that perfect solution. I will read and re-read this post and all the threads for a while, I think.

11/1/07 7:56 PM  
Anonymous silver said...

Andrea, I just happened to be viewing the pages at these links today, and realized they could be helpful for you to see, just to see how others are handling the prints/posters versus originals. These are particularly interesting due to the wide range of reprint sizes available.
Notice how Ewe offers prints (of his digital paintings) from a couple different sources, and here's a look at one of those:
(There is a lot of excellent talent represented alongside him!)

And here's what Selina Fenech offers as prints for her works on paper/canvas. Notice the sizes available go all the way down to ACEO! That definitely makes her work affordable for pretty much everyone.

Hope seeing these is helpful. :)

17/1/07 10:38 PM  
Blogger andrea said...

Silver: I like the way several sizes are offered. That's how it works with the l/e print compnay I work with. An o/e print company I'm talking to also seems to do this. I guess choice is the wave of the future!

Thanks again.

18/1/07 2:54 PM  

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